Based on the Tao philosophy that we do not see the form in its emptiness, in its "suchness", and come sensory charged to the encounter with reality, I conducted experiments and examined the limits where the form remains recognizable and the loss of any meaning loaded within it.

Video Art | Print | Image making |
Editorial Design

For the 1st and 2nd generation in Israel, the "golden apple" symbolizes childhood, for us it has almost rotted, and with it maybe Zionism. And within the decay, especially within the decay, new life grows.

The concept revolves around exploration and a diverse search for typography. Posters combine different languages, creating a unified image. Each department's ad has a unique typographic style reflecting its essence. Inspired by the creative process of design students, the branding symbolizes diverse journeys through minimalist typography, celebrating unity amidst individuality.

Editorial Design | Photography | Interviewing

A typographic study examining how the letters of the Hebrew alphabet look after physical melting. Later on some of the vectors another digital tool was used to perform an animated digital fusion.